Sell your home for only 1%, experience the level of service homeowners deserve.

Today’s problem

2.5% Listing Commission is Outdated

New Technology
Available

Many agents still have not adopted the latest technology to streamline their operations and offset overhead expenses.

Different Times,
Different Market

The GTA housing market has dramatically changed with pace and growth in the last 20 years. It’s increasingly difficult justifying the same commission.

Online Marketing
is Big

With nearly everyone having a smartphone in their pocket, it is now more accessible and affordable to reach buyers.

The Realtor Role
has Changed

With more available information empowering buyers and sellers, agents are focusing on fewer but more strategic activities.

Real Estate is a
Volume Business

The more homes a Realtors sells, the more money they make. Old models result in an average agent selling less than 10 homes a year, with modern top producers hitting around 50.

Too Many Part-
Time Realtors

With over 20% of GTA Realtors not producing a single deal in a given year, many have to compensate this inactivity with high commissions.

We’ve had the privilege of helping 1200+ valued clients with our tailored solution throughout the years. All for only 1% commission.

The Solution

A Complete Approach To Selling Your Home. Start to Finish.

Listing Strategy

Seller Consultation Zoom and In-Person

Compile Property Specifications

Property Inspection

Home Evaluation Analysis

Neighbourhood Comparables

Market Trend Analysis

Pricing Strategy

Mapping Buyer Types

Marketing Narrative

Property Lifestyle Storyline

Negotiation & Contract

Offer Night

Preparation Of Legal Documents

Electronic Signatures and Online Document Storage

Review Incoming Offers

Best Offer Recommendation

Negotiate Diligently With Buying Agents

Liaise with Lawyers

Marketing

Dedicated Website

Multiple Listing Service

Custom MLS Description

All IDX verified websites:

Housigma.com

Realtor.ca, Onepercentguys.ca and many more

HD Photography

Matterport 3D Modelling

Captivating Property Video

For Sale Signage

Coming Soon Signage

Virtual Walkthrough

Agent-Only Open House

Buyer Open House

Instagram Posts, Videos & Stories

Google Adwords Campaign

Just Listed” Email Campaign: Leads, Past Clients and Agents

Instagram and Facebook Ads

Staging & Preparation

Free Staging Consultation

Virtual Staging

Access to Contractors, Plumbers, Electricians, Painters, Cleaners, Home Inspectors and more

A Complete Walk-Through Providing Guidance on Decluttering, Depersonalizing, and Exterior Curb Appeal

Admin & Operations

Dedicated Customer Care Specialist

Clear and Timely Communication

Scheduling Viewing Appointments

Lock Box For Easy Key Access

Easy Booking System For Viewings

Post-Sale Support & Co-ordination with Lawyers, Mortgage Brokers, Banks and more

Listing Strategy

Seller Consultation Zoom and In-Person

Compile Property Specifications

Property Inspection

Home Evaluation Analysis

Neighbourhood Comparables

Market Trend Analysis

Pricing Strategy

Mapping Buyer Types

Marketing Narrative

Property Lifestyle Storyline

Negotiation & Contract

Offer Night

Preparation Of Legal Documents

Electronic Signatures and Online Document Storage

Review Incoming Offers

Best Offer Recommendation

Negotiate Diligently With Buying Agents

Liaise with Lawyers

Marketing

Dedicated Website

Multiple Listing Service

Custom MLS Description

All IDX verified websites:

Housigma.com

Realtor.ca, Onepercentguys.ca and many more

HD Photography

Matterport 3D Modelling

Captivating Property Video

For Sale Signage

Coming Soon Signage

Virtual Walkthrough

Agent-Only Open House

Buyer Open House

Instagram Posts, Videos & Stories

Google Adwords Campaign

Just Listed” Email Campaign: Leads, Past Clients and Agents

Instagram and Facebook Ads

Staging & Preparation

Free Staging Consultation

Virtual Staging

Access to Contractors, Plumbers, Electricians, Painters, Cleaners, Home Inspectors and more

A Complete Walk-Through Providing Guidance on Decluttering, Depersonalizing, and Exterior Curb Appeal

Admin & Operations

Dedicated Customer Care Specialist

Clear and Timely Communication

Scheduling Viewing Appointments

Lock Box For Easy Key Access

Easy Booking System For Viewings

Post-Sale Support & Co-ordination with Lawyers, Mortgage Brokers, Banks and more

Our Selling Process...

Introduction: The Strategy Session

We like to begin by setting up an in person strategy session – where we answer any questions, provide an in depth market analysis and share our proposal on how we would sell your home. We start this meeting with a detailed tour of your home. We make notes of key selling features and pinpoint anything worth fixing and/or altering so that we maximize the home value. This is a great opportunity to get to know each other, see if we are a good fit and ensure your goals and expectations are aligned with current market conditions. We leave the end to discuss a pricing, listing and marketing strategy that we would put to work should we have the pleasure of working together.

Getting Your Home Ready

At this stage we organize all contractors, stagers and photographers to make necessary adjustments, fixes so that we put your home in the best possible light.

Sorting Logistics

With the help of our team’s Client Care Coordinator we organize everything from listing documentation, signage, keys, and showing instructions etc.

Developing Marketing Material

We work with the seller to come up with a strategic marketing angle for their home and the neighbourhood. To reach a higher price for our listing, it is very important to set ourselves apart from the other listings available or that have recently sold. 
We need to carve a unique space in the buyer’s mind.
Once this angle is established, we design and produce creative emails, social ads, dedicate website, brochures and all other assets we need to put in circulation.

Deploy Marketing Plan

We launch a multi-channel marketing campaign to amplify awareness of your listing to ensure we attract the best buyers in the market.

Hectic Limbo Phase

Now that our strategic plan is in place our team will be diligently seeking buyer’s for your property, following up with showing agents for interest and feedback, promoting your property and working toward offer(sssss) for your home.

Offer(sss) Time!

Whether we choose to have an offer night or accept offers anytime, we have systems in place to ensure all offers are registered, buying agents are followed up with so that all interest is captured. 
Throughout this process we are constant communication with the sellers and all necessary parties so that all are aware of progress and expectations. 
After 16 + years we know a thing or two about best practices in these types of markets. Let us guide you through the complex negotiations so that you don’t leave any money on the table. This is what we do.

Now Relax (exhale)

Now that your property has sold we take care of organizing everything for the closing process. This includes providing organized sets of documents, keys & surveys for the lawyer, mortgage broker and real estate brokerages.

Our Client Care Co-ordinator works with a tight system to ensure nothing is missed and no unnecessary delays are made.
We organize the re-visits, key transfers, moving referrals, and hopefully looking for that next home with you!

Testimonials

“Andrew listed and sold our house within 7 days. He is very professional, knowledgeable and efficient in his delivery of realtor services to clients. Andrew is “in the know” regarding listing, marketing and selling real estate. I highly recommend his services.”

~Barbara Paterson

My experience working with Andrew and Stephanie was great, they are a great team to work with. To make a basketball analogy, Andrew is like that 7 foot ringer you ask to help you close out and win games. Stephanie is like the under appreciated 6th man/woman who does all the rebounding and hustle plays to help your team win. Would highly recommend their services to any prospective buyers and sellers!

~Chris Hans

“Amazing Team! So caring and friendly. Went out of their way to help us in a very difficult situation. Your understanding and non judgement was heartwarming. I’d recommend this to Team to everyone. I look forward to working with you all in the near future. Thank you Andrew, Stephanie and Gillian.”

~Davmar Mccfiaz

“Andrew and his team are exceptional!! In two months Andrew sold our downtown condo and a townhouse for the best price with closing dates that met our needs. He also helped me find a dream home for my mom. He’s amazing to work with, very professional, responsive and will go above and beyond to ensure you’re getting what you need.
By far the best real estate team!!! Thank you Andrew and Stephanie, you are the best.”

~L F

“As a first time home buyer, it was a pleasure to work with Andrew! I could not be any more grateful for the help that Andrew gave us in buying our first home! He was extremely knowledgeable and thorough right from the start. He always gave us his honest opinions about a home to ensure we would be happy with our purchase. He was always one quick message or phone call away and is beyond knowledgeable in what he does. Without a doubt, I would recommend Andrew for anyone looking for an Agent!”

~Pedro Arruda

“Andrew is an excellent realtor with great knowledge of the market which really helps guide decision making. He cares and his clear insightful advice was comforting. Using technology and a series of advisors from staging to home inspection was easy and we saved on commission costs. His team is helpful and always available to assist. Overall I would highly recommend him as we were very pleased with the outcome. Thank you Team Doumont.”

~Alison Dantas

Book a free home evaluation

100% free, no sales pitch, no obligation.

Get a fresh, honest perspective of how to strategically list, price and market your home.

4 Bedrooms

Toronto

Finished Basement

3 Bathrooms

2200 sqft

Featured homes

We will send you a FREE copy of our Pre-Listing Guide, which EVERYONE should read before they Sell their Home.

Don’t settle for less—experience the perfect balance of premium service and unbeatable savings.

FAQs

Your questions, answered

What Does It Cost To Sell A House In Toronto Or Elsewhere In The GTA?

The typical fee to sell a home in the GTA is 5% of the sale price of the property + HST. The fee is further divided to represent each respective party in a real estate transaction: 2.5% for the listing (or selling) side and 2.5% for the buying side. Instead of the typical 2.5% fee for listing ( or selling) your home, OnePercentGuys charges 1%. The buyer’s side is typically 2-2.5%.

Do You Really Charge Just 1% In Real Estate Fees?

Yes, we really only charge 1% to list your property. The typical fee on the listing side is 2.5% in the GTA.

The rise of technology and the changing landscape of the real estate market makes it easier than ever to list your home and sell it for excellent market value. The costs of doing business and the number of ways you can attain clientele have also dramatically changed. With elite marketing and effective pricing strategies, our team simply gets the job done for less. There is a buyer’s agent commission typically 2-2.5%.

OK, But What’s The Catch?

Honestly, there isn’t one. There are no hidden fees, we don’t take photos of your home on an iPhone, and I have 18+ years of experience in the industry. OnePercentGuys.ca operates under Keller Williams Referred Urban Realty, one of the leading real estate brokerages in the GTA which is a part of the largest brokerage in the world, Keller Williams. Our experience and credentials are the same as other leading sales representatives, and so are the services we offer; the only difference is we charge less.

What are the “upfront fees” to list our home?

None! Listing your home doesn’t require any upfront costs and you still get low commission real estate services. All fees including commission, HST (only on services i.e. realtor, lawyer etc) are paid once the transaction is completed. Our services are free of cost UNTIL we sell your home for the price & terms YOU want!

What’s A Good Time To Sell My Home?

That’s a good question. The truth is, there is no singular answer. In general, the GTA real estate market is more active in the spring, summer and fall than in the winter. Starting Late February, the real estate market begins and other than some time during the summer it’s generally quite good until late November to end of January. Many factors impact this.

However, the decision to sell is highly personal, and depends on your needs and personal situation.

Should I Buy Or Sell First?

Having proceeds from a recent sale on hand will certainly make financing your next purchase easier. That’s one reason you might want to sell first. On the other hand, buying first means you can move into your new home when you want to.

As a general rule, if you’re buying a highly, in-demand property it’s better to buy first. The reason for this is, you may want to secure that dream home before you sell yours to ensure you have the property you want and aren’t rushed to buy.

My House Is Not In The Best Condition–Is There Anything I Can Do About This?

The condition of your home of course will have an impact on the sale price.

Fortunately, the answer to your question is yes; there’s a lot you can do to improve the condition of your home before listing. From staging, decluttering, re-decorating, and even doing some renovations or minor cosmetic updates (we have an amazing, trusted contractor for this) to your home before listing it. We appreciate that you may not have the budget for major renovations; the truth is, even simple fixes like re-organizing furniture and keeping the home clean can have a major impact. P.S. We offer a free staging consultation!

Does Marketing Really Help Sell Homes? Do you post on MLS?

Yes! And a resounding Yes! Marketing is the most viable tool to attract interest in your property. Our team attributes marketing as the key component in the majority of our sales. We offer a full scope of online marketing strategies, including MLSⓇ, realtor.ca, IDX, Google, social media, email and personal referrals through our extensive buyer/seller client database. Simply putting up a ‘For Sale’ sign near your home will result in far fewer offers than you would see if you had actively marketed your property.

Are public open houses still a viable method of selling a property?

With the advent of mobile technology and the leaps in photography and videography, open houses have become a somewhat antiquated method in pursuing buyers. The truth is, most people prefer a private showing where they are able to think and respond more naturally to the home. Most of the time, an open house is not something necessary to sell your property but of course every transaction is unique and some properties may call for it.

Through 18+ years of experience, our team has traced less than 6% of our sales to open houses. It’s not the only way to sell a home, but it also doesn’t hurt.

How Do I Know What My Home Is Worth?

The GTA market is one of the most dynamic real estate markets in the world and values of properties can vary substantially from neighbourhood to neighbourhood. Ultimately, the value of a home comes down to a number of factors, including:

Location
Size & Type of Property (Detached, condo, semi, townhouse, etc.)
Condition
Finishes & Features
Valued physical features such as ravine lot, southern exposure, amenities, etc
Age

Typically, it’s a good idea to price your home similarly to recent sale prices of comparable properties. We are experts at market evaluations and understand the nuances of the different sub-markets that the GTA contains (condo market, detached market, flip properties, etc.). Simply put, effective pricing strategies generate interest which results in more offers and less days on the market – ideal conditions for selling your property.

What does “Full Real Estate Services” mean?

Full Real Estate Services is subjective, as a sole proprietor we as agents can run our business however we see fit but in general terms it means that we represent you through every step of the process; from listing to the final price negotiation and the closing of the sale, and even post-closing.

What are the first steps I should take before selling a home in the GTA?

The number 1 recommendation to any homeowner before selling a home is:

1. Get a clear picture of your financial situation. Speak with an accountant and/or financial planner and meet with your mortgage lender or banking institution. They will provide you with professional insights on tax matters, financing for your next home, etc.

2. Speak with a realtor. Once you have your financial picture sorted out, we are ready to represent you to the final sale!

How Can I Get In Touch With OnePercentGuys?

We are ready to take your call at any time, and will respond to any request within an hour. Call me now on my mobile 416-458-9252

Sell your home for only 1%, experience the level of service homeowners deserve.

Today’s problem

The Solution

Listing Strategy

Negotiation & Contract

Marketing

Staging & Preparation

Admin & Operations

Our Selling Process...

Introduction: The Strategy Session

Getting Your Home Ready

Sorting Logistics

Developing Marketing Material

Deploy Marketing Plan

Hectic Limbo Phase

Offer(sss) Time!

Now Relax (exhale)

Testimonials

Book a free home evaluation

100% free, no sales pitch, no obligation.

Featured homes

FAQs

Let’s start with a phone call. No obligation, no sales pitch, just a conversation.

Get in touch

Let’s start with a phone call.
No obligation, no sales pitch, just a conversation.